BARNETT HAILS GREAT ROYAL MEETING

ROYAL ASCOT ATTENDANCES 2014

ascot2 2014   2013   +/-  %

Tuesday  46,047  46,359  -312  -0.67%

Wednesday  40,459  38,758  +1,701 +4.4%

Thursday  65,419  61,954  +3,465 +5.6% Friday  64,123  59,687  +4,436 +7.4%

Saturday  69,783  72,694  -2,911 -4.0%

Total   285,831  279,452  +6,379 +2.3%

 

At the end of Royal Ascot 2014, the racecourse’s Chief Executive Charles Barnett, who will retire later this year, commented: “It’s been a great last Royal Ascot for me, and memories of Kingman, The Fugue and the great Irish double in the sprints for Sole Power and Slade Power will live long in the memory.

“Attendances have been generally up, with today’s reduction quite deliberate as we have capped capacity in the main enclosures with comfort of customers in mind.

“Even with today’s planned reduction of 4% we are 2% up on the whole week, over 6,000 people in real terms.

“Hospitality is some 20% up, which is a remarkable increase and testament to the appeal of initiatives such as Tom Kerridge in the new On 5 Restaurant, Atul Kochhar in the Panoramic and Le Notre in our double decker facility.

“Another interesting gauge of the week has been that spend per head on site is averaging 10% up on figures we have to date, with some analysis of today still to be done of course – that is particularly pleasing as we have put so much effort into getting public catering right, in quality and presentation terms.

“Public engagement in the meeting has taken off like never before, with 25,000 people having signed into our new free wifi and 30,000 tweets logged using the hashtag #RoyalAscot.

“Staggeringly, engagement in one way or another with our Facebook page doubled this year, to over 5.5 million posts, check ins, likes and mentions.

“The site has looked spectacular, the dress codes well observed and it has been a wonderful week.”

 

STATS

– The main enclosures were sold out on Thursday and Saturday and the Grandstand sold out on Friday.

– Public bars and restaurants served a record 125,000 rounds of drinks to customers up to Friday with the final estimated total, 160,000 rounds.

– 88 bars and restaurants operated and all restaurants were sold out on Thursday and Friday.

– 40,000 fine dining covers were served during the week.

– The Cheese On Toast outlet in the Grandstand sold the equivalent in height of the London Eye!